C.Down Haulage ltd, Came to me with a need for a logo to print on to their polo’s and hi-vis vests. They operate a concrete haulage lorry so wanted to capture that in the logo. Providing me with an image i was able to use for reference to be able to sketch out a stylized version of their lorry digitally. This was then converted into a Vector to ensure its suitable for both print and web at any scale.
This was then incorporated into various styles for the client, we sat down and had a look at what was working and what wasn’t and what sort of colours to go for and how we wanted the font to sit with the graphic.